| With all of the new and exciting
technology available to us, we sometimes forget
about the basics...this is certainly the case with
us. During the late 1980s, we published the Business
Needs Analysis through Pictorial Publishers and the
concept was immediately successful in helping a
large number of producers become more successful in
the business insurance market.
The Business Needs Analysis concept
was essentially a combination of the VSA's current
Business Priority Planning Review and a "technique
book." After being reminded of the value of a
"technique book," we decided to make one available
to you. In essence, a technique book is an
organized three-ring binder containing "concept
pages" that allow you to quickly and efficiently
show your client a given concept. And you will no
longer be at the "mercy of your memory" when
trying to do so with a yellow pad...not to mention
the wrath of the compliance officer for using a
yellow pad! (If requesting multiple sections or the complete book, be prepared for longer than usual preparation and printing time.)
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