|Brief Overview (3:59 minutes) E-Marketing Systems||
Our Mission Statement
To provide financial and insurance advisors with the most comprehensive backroom support tool in the industry, at a fair price, always current and available 24/7/365 on any computer in the world.
In 1995, two 20-plus year veterans of the financial services industry combined their talents to create an entirely new concept for financial service advisors' paperless publishing house. Bill O'Quin, CLU, ChFC, RFC and Joan Barrett, CLU, ChFC were quick to recognize that the Internet would revolutionize the way in which information could be delivered.
By 1996, they and technical guru, Jim O'Quinn (no relation, note the two n's), brought the VSA to the market. It provided a single location for all information needed for an advisor to operate a professional practice at a very reasonable price. The VSA was available 24/7/365, always current with new financial advisor support and reference tools, with no books, brochures or expensive software to buy.
Today, this sounds like a perfectly logical idea. In fact, it was a great idea but implementation was no small task - especially considering that less than 10% of producers had e-mail addresses and even fewer were on the Net. As Bill O'Quin puts it, 'We lost a lot of milk in the early years, but we never let the cow die!'
In 1998, Bill and Joan sold the company to LUTC (an industry training institution) and continued working and further developing the VSA. In 2000, LUTC merged with the American College and the College decided that the VSA was not needed in their curriculum. As a result, Bill and Joan reacquired the company in 2002.
The VSA now has a marketing and content relationship with The National Underwriter and has over 10,000 subscribers with numerous companies, BGAs, IMOs and broker-dealers as clients. Today, the VSA is rightfully known as 'the most comprehensive support tool in the industry.'
The future of the VSA is spelled out in the company's mission statement, 'To provide financial and insurance advisors with the most comprehensive backroom support tool in the industry, at a fair price, always current and available 24/7/365 on any computer in the world.'